This interactive poster for the International Blood Cancer Day on May 28, 2023, aimed to motivate students on the university campus to register as stem cell donors. The campaign highlighted how every individual can make a meaningful difference simply by registering on site with a cheek swab.
The AR poster was made with Artivive.

Initiated at OTH Regensburg for AIAS Regensburg and DKMS.

AIAS is a non-profit student initiative under the DKMS that works to raise awareness about blood cancer and promote stem cell donation. As a volunteer in graphic design, I also created a new logo and a variety of other graphics.

Brief

Design an AR poster with Artivive. Personal goal: Make it for AIAS and motivate students on the university campus to register as stem cell donors.